Chanel brand story

brand introduction:
Founder Gabrielle Chanel founded Chanel in Paris in 1913. Chanel has a wide range of products, including clothing, jewelry, accessories, cosmetics, perfumes, and every product is famous, especially her perfume and fashion. Chanel is a famous brand with more than 80 years of experience. Chanel fashion always has elegant, simple and exquisite style. She is good at breaking through the tradition. In the early 1940s, she successfully pushed the women’s clothing with “five flowers” ​​to be simple and comfortable. Perhaps the earliest modern casual wear.
Founder: Gabrielle Chanel
Place of registration: Paris, France (1910)
Brand concept: elegant, simple and beautiful
The main push is the liberation of nature, the free woman, simple yet noble, bold and yet delicate, sexy yet fresh
Current designer: Karl Lagerfeld
Product line: Haute Couture, Haute Couture, Perfume, Makeup, Skin Care, Shoes, Handbags, Eyewear, Watches, Jewelry Accessories
Brand Development:
In 1914, Coco opened two fashion stores, which influenced the later fashion brand Chanel to be officially born.
In the 1920s, Chanel designed a number of innovative styles, such as the tricot sailor dress, the little black dress, and the collar cover. The Blazer is added to the women’s collection and women’s trousers are launched. Don’t forget that women only wear skirts in the 1920s. Coco’s series of creations brought a major revolution to the history of modern fashion.
In 1921, Chanel No 5 was launched, the first bottle of perfume named after the designer. The “Double C” logo is also the most profitable product in Chanel’s history, and it has been on the long-term time corridor of Hengyuan. It is still the key recommendation product on Chanel’s official website.
When World War II broke out, Coco Chanel turned off her store. In 1954, Coco returned to France, and Chanel made a comeback. With her simple and natural style, she quickly captured a group of Parisian ladies. Short thick coats, flared pants, etc. are all works of Coco Chanel in the post-war period.
Although the brand was founded nearly ninety years ago, it has never been made in a men’s wear until the autumn/winter 2005/2006 series created several men’s wear listings.